FOR IMMEDIATE RELEASE
CONTACT: Andrew Gunther
FIRST FARM IN MERCER COUNTY
AWARDED TOP ANIMAL WELFARE CERTIFICATION
–Local farm uses sustainable agriculture methods to earn Animal Welfare Approved certification–
PRINCETON, NJ (November 1, 2014) – The flock of laying hens at Cherry Grove Farm is now certified as Animal Welfare Approved. This certification and food label lets consumers know these animals are raised in accordance with the highest animal welfare standards in the U.S. and Canada, using sustainable agriculture methods on an independent family farm. Cherry Grove Farm is the first farm in Mercer County to achieve this certification.
Like other AWA farmers across the country, Ashley Shaloo recognizes the growing consumer interest in how animals are raised on farms. Managing animals outdoors on pasture or range has known benefits for animals, consumers and the environment. The flock of laying hens at Cherry Grove Farm is frequently moved to fresh pasture on the 480-acre property. The hens are a variety of breeds, including Rhode Island Red, Wyandotte, Ameracauna, Delaware, Buckeye, and Dominique. Rotational grazing practices and sustainable farming techniques results in lower environmental impact and a better tasting, higher-quality product: Scientific research shows that pasture-raised eggs contain three times as much vitamin E, seven times more beta-carotene, and twice the omega-3 fatty acids as industrial eggs.
Cherry Grove Farm decided to pursue AWA certification to differentiate the eggs they sell from their competitors. “Part of our mission is to reconnect people to their food source, and the AWA label has proved to be a great conversation starter. It grabs the customer’s attention, and then we can start telling our story,” Kathy Simon, Retail Sales and Marketing Manager says.
AWA Program Director Andrew Gunther says, “The accountability and integrity offered by Animal Welfare Approved farmers like Ashley are unmatched in food production. We’re glad to Cherry Grove Farm in the AWA family.”
For information about Cherry Grove Farm—and where to purchase Certified AWA pasture-raised eggs—visit http://www.cherrygrovefarm.com or AWA’s online directory. Additional local and regional artisan products are also available at the farm store. To contact Cherry Grove Farm, email firstname.lastname@example.org or call (609) 219-0053.
Animal Welfare Approved audits, certifies, and supports farmers raising their animals according to the highest welfare standards, outdoors on pasture or range. Called a “badge of honor for farmers” and the “gold standard,” AWA is the most highly regarded food label in North America when it comes to animal welfare, pasture-based farming, and sustainability. All AWA standards, policies and procedures are available on the AWA website, making it the most transparent certification available.
Animal Welfare Approved’s Online Directory of AWA farms, restaurants and products enables the public to search for AWA farms, restaurants and products by zip code, keywords, products and type of establishment. In addition, AWA has published Food Labeling for Dummies, a regularly updated guide to commonly used food claims and terms, available free for download at www.AnimalWelfareApproved.org.