Farm Marketing Internship

Cherry Grove Farm
Farm Marketing Internship

 

Working on a sustainable farm is satisfying, but unless the business is also sustainable the fulfillment is short lived. Come and learn some of the necessary components to building and maintaining a sustainable business.

This is an opportunity to learn about building a sustainable business on a diversified sustainable grass-based dairy and creamery. Focus will be on the inside office (Marketing, Retail Sales Strategies) and outside office (Flower and Vegetable Gardens). Work will vary with the seasons

 

Parts of the Internship

Sales and Marketing: Marketing includes research, analysis and positioning, target audiences, types of advertising, determining use of social media, writing and photography for social media and advertising, logistics, mailing list management and follow through. Sales include Farm Store and Farm Market retail sales, perhaps some exposure to Wholesale sales. Learn the differing strategies to each, including importance of logistics, display and merchandising, point of sale, inventory. Exposure to budgeting, reporting, etc.

“Front of House” Hospitality: Understanding the economic and educational value of public interaction and engagement, how it works and why it works. This will offer some opportunity to work with our hospitality animals (goats, sheep, poultry), as well as giving farm tours and helping with farm-to-table events.

Horticulture: There will be some opportunity to work with a landscape designer to learn garden basics like proper techniques for planting, pruning, harvesting and planning new gardens. Exposure to creating and maintaining garden beds. Help tend our kitchen garden and cottage garden, planting, weeding, watering, harvesting vegetables, herbs and fruits.

Specific Projects for this season may include: Display development, creation of signage, research and analysis of pricing strategies, researching native flora and fauna, extending kitchen garden and cottage beds.

This is hands-on, project-related learning, not classroom theory. You will get your hands into the earth and work with people.

Valid drivers license required. Own car required.

Timing: April to December

Housing: We have 2 private bedrooms available for our interns in the on-farm cottage. There is an intern common room upstairs and 2 shared bathrooms, with farm offices, shared kitchen and laundry facilities, and classroom space downstairs. The first floor of the cottage is public space, so neatness and cleanliness are expected. Bathrooms upstairs are also shared space, so again cleanliness is expected.

Stipend: This is a volunteer internship program. Housing is provided, as well as an $800/mo stipend and up to a $100 monthly credit in the farm store for CGF cheeses and meats. Interns are expected to work an average of 50 hours a week.

Cherry Grove Farm: Cherry Grove Farm is a diversified, sustainable dairy farm and creamery situated on 480 acres of woodland, wetland and pasture in Lawrenceville, New Jersey. Our farm works on a grass-based model and we use the milk from our mixed dairy herd to make award-winning cheeses. As part of our sustainable ecosystem, we also raise a small number of pigs, sheep, chickens and beef cattle, producing grass- and whey-fed meats, raised without hormones, or non-therapeutic antibiotics or steroids.

By raising a variety of animals we use our resources more efficiently, creating a farm that is sustainable not only in production, but also as a business. With this ethos comes a commitment to the long term health of our land. We believe in building from the soil up, working every day to ensure that our organically certified pastures are nourished and thriving. If we take care of the land, the land will nourish us.

Our commitment as a farm is to be transparent, to educate and engage with our community, reconnecting our neighbors to the land and the source of their food.

The ideal intern will be a motivated self starter, organized and reliable, with a positive attitude, a customer service bent and sharp attention to detail. Be a hard worker who enjoys interacting with people, including new people. Good writing skills are a plus. A non-smoker is preferred. Working on a farm, in any capacity requires flexibility and good humor. As with any experience, the more you put into it, the more you get out of it.                      

To apply please send a resume, and a cover letter giving some background and why this internship appeals to you, to cherrygrovefarmstore(at)gmail(dot)com


1902 - Family purchased farm

1910 - Leased land to dairy farmer

1987 - Hamill Brothers inherit farm

2002 - Started as a family business

2003 - Started a beef herd, laying hens, and pigs

2004 - Added sheep and attained organic certification of pasture land

2005 - Added dairy herd and began making fresh cheeses like mozzarella

2006 - Built aging caves and began making aged cheeses

2012 - Grid Magazine’s Cheese of the Month (Nov – Full Nettle Jack); Finalist at the Good Food Awards (Toma)

2013 - Won 2 blue ribbons from the American Cheese Society(for Buttercup Brie and Lawrenceville Jack Reserve); Added second cheesemaker

2014 - Broke ground on additional aging space and began process of getting AWA certification for our chickens
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